This course deals with the
scientific explanatory perspective of the phenomenon of mass communication, the
basic concepts associated with it, and the types and fields of communication.
It also includes models and theories presented by various schools of thought,
including the historical theory of communication, theories of media systems,
theories of the impact of traditional and modern communication and media
(direct impact theory, two-stage communication model, information seeking
model, innovation diffusion theory, agenda setting model, and the silent
majority, and media frameworks and others), theories of the organizational
structure of the media, theories of the communicator and guarding the media
gate, and theories of violence and the media. The
course also deals with critical media theories (media, Frankfurt School,
critical cultural theory, political economy theory, media, and hegemony
theory). The course discusses modern theoretical models and frameworks that
explain digital media, the most important of which is network theory